I AM SOFIA ULVER.
I KNOW SOCIAL TRENDS.

CITY FUTURES AND AI at Vinge’s Jubilee

At the acclaimed lawfirm Vinge’s 40-year Jubilee in Malmö the 15’th of November 2023, I, together with dreamteam  Christian…

HOW TO TRANSFORM THE CROWDS! At TetraPak ‘s “Science and Innovation Talk”

At TetraPak’s annual “Science and Innovation Talk” 19’th of October 2023 in Lund, I spoke about how consumer trends…

TECHTOPIA AND FUTURE CONSUMPTION at Ideon Innovation Jubilee

At the “Ideon Innovation Day” and Ideon Science Park’s 40-year jubilee May 31’st 2023, I had the honor (together…

REGIONAL FUTURES & TREND WORKSHOP- Gothenburg City Region

Revisiting “Gothenburg City Region” for the fourth time, with excellent Gitte Caous as cicerone, I talked about macro- and…

Esplanad Podd – “Post Corona -Viktigare med frekvens än amplitud?” 16 Okt 2020

https://www.podbean.com/eu/pb-4hxb2-ef85f6Vi står fortfarande mitt i Coronakrisen, med ändrade arbetssätt, resvanor och nya beteenden. Caroline Ljungberg Toulson har träffat en…

Livsmedelsdagarna, Tylösand / Stockholm 10 Sep 2020

The Postpandemic Consumer: Industry Forum Retail Day 4 Nov 2020, Stockholm

Den Postpandemiska Konsumenten: 20 Sep 2020 Cityindex Webinar om Stadskärnor

Cityindex är den första heltäckande kartläggningen av omsättningsutvecklingen för de kommersiella verksamheterna i Sveriges stadskärnor. Årets rapport presenteras här…

Vårt Urbana Liv: On Air 20 Okt 2020

Den 20 oktober handlar Kunskapsbanken On Air om levnadsmönster, sociala strukturer och behov som är under ständig förändring. I…

Junosoffan: Hållbara konsumtionsmönster i kölvattnet av Corona

Corona har helt klart väckt nya perspektiv i klimatdebatten. Att vi drastiskt konsumerar annorlunda är bra för miljön men…

How should we look at travelling by plane in the age of climate crisis?

Read more and watch a 2 minute snippet https://www.svt.se/kultur/lite-pinsamt-att-flyga-till-new-york?  

My TEDx Talk on “How Consumption Promotes Political Visions” January 2019

Dagens Nyheter on the insustainability of christmas gifts

In  Dagens Nyheter Kultur 20/12 2018 I write about the close to bizarre normalization of our christmas gift frenzy….

Trends in drinking culture

At the Swedish liquor and wine supplier association SVL’s 20 year anniversary 14’th of November 2018, I spoke about…

The Era of Conflicting Megatrends, Property Expo, Gothenburg, Sep 2018

In this presentation I talk to large real estate companies, investors, politicians and retailers about conflicting megatrends in society  that…

“The Future Political Role of Brands” Kindred Group Summit, Milan, Italy, May 2018

What responsibility does a brand have in the larger society? How can brands in historically stigmatized and “problematic” industries…

The Garden Conference 2017, “The Neogreen Revolution”

At this conference the 24’th of October, in Linköping, Sweden, I spoke to a broad audience ranging from the Swedish Ministry of Agriculture…

Livsmedelsforum 2017- Aktuell Hållbarhet “The Art of Selling Sustainable Food”

At Livsmedelsforum 2017 the 19’th of October in Malmö, I talked about the “Art of selling sustainable food” but more…

AdDay 2017: “From Consumer to Activist,” May 11, Stockholm

At the bizzy wizzy AdDay, for Sweden’s various brand owners to meet and get inspired, I spoke about the interesting…

Malmö Näringslivsgala 2017: “Malmöberättelser och Brytningspunkterna”

Malmö city has and is going through major shifts and changes, not least as we speak. The stories about…

ACR Conference RoundTable on Liquid Consumption, Berlin, Germany, 29’Th October 2016

The 29’Th of October 2016 I was  part of a roundtable discussion about Liquid Consumption (read late Zygmunt Bauman) together…

“Declining Middle-Classes and Consumption”, Session Organizer at the 3’d ISA Forum 2016, Vienna, Austria

At one of the world’s most renowned conferences within sociology (the 3’d international Sociological Association Forum: “The Futures we Want:…

Journal of Marketing Management: “Masculinising Domesticity”

In this JMM published article I and Marcus Klasson examine how men configure their gendered identity in a traditionally feminine domain;…

The Newspaper: The Most Social of Media

In this ethnographic consultancy project (commissioned by a large Swedish Media group) I and a team of observers explored the…

Keynote at “Is there a Future for the Future?”, New York, USA, May 2016

For the second year I was invited to speak as keynote at the Swedish-American Executive Women’s Forum. 2016 the theme…

“The Comeback of Craft”, Vaasa, Finland, March 2016

The 15’Th of March, at Loftet, in Vaasa, Finland, I spoke about how shifts in consumer society  led to the…

O’Learys Trademark Event, Tolvan, Tele2 Arena, Stockholm, March 2016

At “Tolv Stockholm” and Tele 2 Arena, I spoke about the attraction of brands and consumer trends in food and beverage.

On “the Nexus of Consumer flows and City Concentrism”, Västerås, March, 2016

The 9th of March I spoke in Västerås, Sweden, about the nexus of consumer flows and the mistaken death-sentence of…

2 x Almedalen

At the Swedish Mecka of “politics-meets-PR-meets-rosé wine-mingeling” forum, namely Almedalen, I will this year be part of two panels. The…

Aktuellt, Swedish Television News “The contradictions in Consumer Society”- 1 June 2015

Interview about the life-puzzling and stressed consumer (in this case in relation to cooking and other practices).  

The Interest Compass- May 2015, Stockholm

At the annual publisher forum held by Tidsam in Stockholm, I spoke about the survey I was part of…

The Magic City Core- May 2015 Kristianstad, Sweden

At the annual forum of “Swedish City Centres”, this year in Kristianstad, I talked about the the concentrism of consumer…

London, Keynote at BVCA Forum: “Men and Women in Finance- Shifting the Balance” 19 May 2015

At the British Private Equity & Venture Capital Association (BVCA) Forum at Ham Yard Hotel in London I was invited as Keynote…

TV4 Nyhetsmorgon 9 March 2015: “Intressekompassen”; Swedes’ Top 10 interests

Visiting TV4 morning sofa’s Tilde Paula and Peter Jihde to talk about a new, large survey made (where I…

SVT, Swedish Television: New Year Special “The Consumer Year 2015!”

For an hour I, Professor Per Kristensson and comedian Karin Adelsköld talk about what the consumer year 2015 will…

Formuesdagen 2014, Oslo: Philanthropy and Future Consumption.

Humbled by great company (e.g. Open Society Foundations) I talked in Oslo to Formuesforvaltnings clients, about possible future philanthropic…

HD Sydsvenskan Fekt14, Malmö: News, Advertising and Consumption

How does political consumption effect the consumer experience of editorial and advertorial context?

The Urban Norm and the Countryside: Swedish Radio P1 1 Oct 2014

“Landsbygden har hamnat i fokus i eftervalsdebatten. Det pratas om storstadsnorm och sveket mot landsorten. Men vad handlar konfliktlinjen…

“The Changing Consumer Landscape”, Burenstamdagen, Stockholm

Speaking about what’s going on in the consumer cultural landscape, in the company of Henrik Mittelman and Alexander Bard…

“The Neogreen Movement”, SPP Sustainability Event, Stockholm

Speaking about the need to take seriously small, seemingly trivial, movements, as they can grow rapidly (for good and…

“The Future Media Consumer”, Magazine Day, Oslo

Bonniers, Egmont, and Aller invited their customers for a great day with balloons, hors d’oeuvres, popcorn and drinks at…

“Rurbanization and The Neogreen Consumer”, 250 Möjligheter, Jönköping

Thisl conference problematizes urbanization as fact and discourse; that 250 of the Swedish municipalities are losing their young (18-25…

Status movements- Published in European Journal of Marketing 2014

In an economically polarizing world (Piketty 2013), with a growing “precariat” (Standing 2011), previously middle-class consumers around the world…

“Gröna Idéer”, Dunkers Kulturhus, Helsingborg

What characterizes today’s and the future’s consumer? What is s/he occupied with, locally and globally, and how does this…

Market Evolution and Coproductive Nerd Cultures

Since a year back me and my colleagues at Lund University, together with a network of international affiliates, run…

“New Cultural Complexity Challenging Old Communication Models”, Stockholm Media Week

At the 10 year anniversary of Stockholm Media Week I have been invited to speak about how communication and…

The New Green Consumer Society: Trivector, Grand Hotel, Lund

At Trivector’s (a well reputed consultancy firm in the field of traffic and transportation) yearly future seminar I had…

“The New Action Heroes in a Globalizing World”-Forsman & Bodenfors- Gothenburg

This evening I spoke at the great location of Hagabion (an old, authentic, alternative indie-cinema) in Gothenburg, during a…

“Consumer Society and the New Capitalism”, Sveriges Kommunikatörer, Malmö

I spoke to the community of “Svenska Kommunikatörer” about the forces (called “Capitalism Generation 4”, “Social Capitalism” etc) behind…

Den Nygröna Människan – Jordbruksverket

In 2012 I wrote a report for Jordbruksverket (The Swedish Board of Agriculture) where I made a qualitative micro…

Nu bor de mitt i naturen, Dagens Nyheter, 7 Oct 2013

In an interview by Linus Fremin (who had lost his voice so I wrote the answers :-)) we discussed…

The New Action Heroes- at AddVenture MINC, Malmö

At AddVenture I talked about how the paradigm shift following upon the enduring financial crisis and climate warnings calls…

Uncomfortable Panel Debate with Melker Andersson, 24 Sep 2013

“Food guides reluctant star” Sydsvenskan writes about the panel debate (“Fem i Tre” arranged by Sydsvenska dagbladet) where Melker…

Grönt segertåg på krogen, Sydsvenskan 13 Sep 2013

“After the meat trend, now it is the vegetable’s turn….’A larger proportion of what we eat will be green’…

Talking about Foodies- Livsmedelsdagarna, Tylösand

Is the growing “Foodie Culture” (the global middle class movement of food enthusiasts interested in advanced cooking and eating)…

På spaning efter status, Dagens Industri 26 Aug 2013

In this article Henrik Mittelman interviews me a summer day for Dagens Industri in the Abbekås fishing village harbor…

Trendpspan: 50 nyanser av 2013, Sydsvenskan, 18 Aug 2013

“The taste of forrest is an enduring trend within fine dining says Sofia Ulver….”

The Sustainable Consumer- Kalmar Promotion 16 Aug 2013

Gratis handlar också om att hjälpa andra. SvD 29 Maj 2013

In a series about the moneyless society the national newspaper Svenska Dagbladet interviews me about the culture of “free”:…

Medelklassens nya nörderi: Sydsvenskan, 28 April 2013

Interview with me about our (Professor Ulf Johansson and assistant Professor Jon Bertilsson) research project about market evolution and…